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濵 ġ 60 Ͻ Ͽ
츮 ô CEO ġ 10 . ״ å ̻ å ʰڴٰ ϸ ڽ å ƺξٰ . ġ ӵ, ܼ ڽŰ ǥǴ Ư ʷ ϷƮ(GE)̶ Ŵ CEO þ 4000% ̶ ϱų ι̴. ״ 2001 GE Ŀ Ͻ Ȱߴ. ũ 濵 ϸ 40 μ պ ֵ߰, 100 ߴ. å ٷ GE 40 ֱ 15 ߰ ο Ͻ Ģ Ͽ츦 뼺 ̴. ģ Ʈ å ġ ̾߱ Ȱ Ҵ١ İ Ǵ å̶ ϸ å õߴ. 100 100 Ȯϰ å 츮 ٽ ̰ ü ο ã ̴.
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Prologue 10 Ӱ ˰ ͵
Part 1 Ͻ ˾ƾ
1. ɸ ϶
θƮ, ִ ͦθƮ ȭ ̴٦ ü Ϻ ȭ ú ؾ ټ ൿ
2. ÷ ȸ
, ̷ 츰٦ ã⺸ ذῡ ϶ְ ݵ ƶ İټ ̵ ְ Ǿ ִ ľ϶ ƴ, ϶
3. 츮 ؾ߸ Ѵ٣ ؾ
ũ ִ٦̰ л ϶ ̶ ΰְ Ʈ ðܶ ο ϶ ڵ
4. ؿ ˾ƾ
ؿ , ̷ ϸ Ѵ٦ؿ ִ٦ ľϰ ִ°?ؿ ̿ϰ ִ°?
5. ڰ η 繫
繫ǥ ߿ ڴ? ǥ ˾ƾ ϴ 꼭 繫ǥ ߿ϰ ϴ ͦлм Ͻ ̷ ̿϶ ƴٸ ϳ ˾ ֶ
6. , ΰ
ְ ؾ Ϧ, ÿ ° ߿ ͦ, ã Ʈ϶ȫ, ȫ ȿ شȭϱ ˾ƾ ͦͰ ɰ ؾ ͦB2B ٸ
7. Ƴƾ ¸Ѵ
dz ϴ Ģ
Part 2 ˾ƾ
8. ̶ ΰ
Ǹ ̾߱ؾ Ѵ٦ŷ ̴ ٦ŷڴ Ϸħ ʴ´
9. ְ ϴ
ְ ̾ƶ ȸ縦 縦 δ ڿ Ӱ ϶
10. õ ϰ Բ ϴ
õ翡Դ ſ ͽϴ١ ϶̵ ˾ƾ ϵ Ʈ ۺϴ 츮 ηؾ ϴ
Part 3 ſ ˾ƾ
11. ϸ ΰ?
ְ ִ ϰ ִ°? ƴϴ٦ᱹ ÿ ִ
12.
Ѵ°뿡 ϴ δ ϴ е ؼ þƶ Ǿ ڵ ó 忡 ó٦ ִ٦θ ϴ ϶
13. ƴϴ
ذ 翬 ƴϴ٦ Ű ˾ƾ ͦ Ͽ