ȸ α â


α ޴

!  å

 󼼺
168ð


168ð

ɺ ȣ | B&P

Ⱓ
ePub
뷮
PC
Ȳ
1, 0, 0
å α׷ ġ ȵǽó?å α׷  ġ
 Ұ
 Ұ
ټ

 Ұ

޴ λ ϴ ܰ躰 168ð 濵

ڽ ϴ,  , ڽſ ־ ð  ϴ ¿ϴ ſ  ϸ Ϸ, , ư λ ڽŸ ã ˷ִ å 168ð ̴.

ڴ å  10 , 20 ǥ ⺸, ̸ ޼ϱ ܱ ǥ, ܱⰣ 밨 ִ Ȯ ǥ ޼س ϸ 168ð,  Ȱϴİ ǥ޼ δ , ư λ ٲ ִٰ Ѵ.

å ð ȹ ⺻ , ü ϴ   ϰ غ ϴ, ü Ͽ ϰ ִ. å ޺κп ڽ ƺ Ǿ ִ ãƳ ̴. å ſ ϰ ; , Ⱦϴ , ̸ ü  ؾ ͵س ̴.

ڼҰ

̱ ִ ̴. ɸ о߿ پ ڶϴ ״ , , Ŀ´̼, ο, ð Ȱ Ȱ ϰ ִ.
ɸThe Psychology of Persuasion The Science of Influence å , 30 ̻ , ǵǾ. å ŸThe New York Times, 꽺Forbes, ڽźCosmopolitan, Success , ü οǰ ִ.

Prologue

1. , ִ°
ܽͿ ¹, ׸
ϴ ϰ ϶
ڽ vs ̻ ھ
ڽŸ Ÿ ãƶ
ϴ

2. Ĵ ʹٸ, ̷
̷ ΰ, ̷ ΰ
̷ Ǵ°
̷ ӻ̴
ϰ ͵
̷ ֱ Ÿ
̷ ̷ Ѵ

3. ȹ ϴ
Ʈ 16
ǥ
ʴ´, ׸ Ѵ
ൿ ٲٸ ٲ
и θ ٺ
ȿ ִ ǥ ̴

4. ٽ
ڽŰ ȭ ̲
η ¼ 뵵 ƶ
߷°
ǹ ִ ȭ Կ ư
, ϰ, ϰ, ϰ,
ǹ ִ ð ȹ ǹ ִ ȹϴ ̴

5. ϴ
ູ ǹ̰
ڽŸ
̶ ̸ 糯 Į
ڽ ϴ ൿ ߱

6 . ǥ
̴
д  ãƿ°
 ǥ

7. λ Ÿ Ŵ Ǵ
ְ ð
¿ϰ ִ°
 ð
꼺 ϴ
 ΰ

8 , 168 ð λ ٲ۴_ ! ȹǥ
ð ١ ׸ֶ
168ð,
ð ȹ
ð ȹ 1_ ð ãƶ
ð ȹ 2_ üȭϰ üȭ϶
ð ȹ 3_ ׻ տ ־
ð ȹ 4_ ڽſ ´ ȹǥ
ȹǥ ¥ ؾ ͵

ټ

  • 10
  • 8
  • 6
  • 4
  • 2

(ѱ 40̳)
侲
Ʈ
 ۼ ۼ õ

ϵ ϴ.