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߱ϴ ̴. ȸ Ȱ Ȱ ϰ ϸ ؼ 忡 ¸ϱⰡ . âϰ ͵ ϴ ϴٴ ־, ȸ Ȱ ̲ ִٴ ͵ Ͽ.
ô ְ Ҹ ʸ Ʋ ϴ پϰ ҰǾ ִ. ״ Ͱ ̿ ̷ ߱ؾ ٽ ̶ Ѵ. ' 'μ ȸ ƴ϶ ʼ̸, ȸ ġ ϴ ͳݰ Ҽ ̵ з Ҹſ ΰ ϰ . ¿ũ ַ ϴ ϰ , ü ٹϴ 鿡Ե ̴. ش ̴.
' ƹ' Ҹ 밡̴. ϴ ̷е ״ Ѵ. ״ ܼ Ǹű̾ 濵 ø 濵п ϰ ִ Ͽ, IBM, Ƹī, GE, AT&T Ʈ Ȱ Ͽ ȹ , , ؿԴ. 2002 ̱ ȸκ 1ڷ , ֿ Ͽ Ͽ. ̳Ÿӽ Ͻ 翡 巯Ŀ, , ġ Բ ִ.
ī б MIT 濵 ڻ , ڻ Ϲ б , ī б ൿ ߴ. ̱ 뽺 б ̷α 濵п(Kellog School of Management) о ̴. ״ б 鼭 ̷α 濵п <Ͻ ũ>κ ' ְ ' Ǵ Ŀٶ ߴ. ݵ ռϰ Ȱϸ鼭 , ƽþ, Ƹī 踦 Ȱ Ȱ ̰ ִ. 11ʿ Ҵ. ϸ Ͽ ִ.
̱ ȸ(AMA) ' ', Ʈ Ʒ ȸ ' ', AMA ȸ ȸ ' ' , AMA ' ', ӿ ' ' ټ Ͽ, Ϲ Ͻ 䡹 ' ִ Ͻ 50' ִ.
濵п ϰ ִ¡ (Principle of Marketing), (Marketing Management)(̳ Ÿӽ ' ְ 濵 50') پ Ͽ, B2B 귣 á, ̷ á, A to Z, ʡ, á,īƽ ִ. Ư С ̳ Ÿӽ ' ְ 濵 50' ԵǾ. ְ ϹϽ䡹 ֿ ο 130 Ѵ ߴ.